Ebook revenue from retailers may vary based on the retailer’s fees and rules. Lulu displays the minimum revenue we expect you to earn from each retailer.

Please Note: all ebook revenue amounts are estimated, as the final percentage of the retailer’s share differs based on region and currency conversions.

Ebook revenue amounts change based on the retail sites you select to distribute your ebook. That is because some retailers (for example Lulu, Apple, and Barnes & Noble) act as sales agents meaning they sell your ebook at the price you set and then take a set commission based on that price. Other retailers (Amazon, Kobo) operate as resellers. This means they pay a wholesale price to a distributor when your ebook sells. Since these retailers are buying your book from a middleman at a set price, they can resell your ebook at any price they like, including a discounted price. Under the reseller model, you will always make the same revenue as displayed in the retail pricing step for each book sold by that retailer, regardless of the sale price.


If you choose to distribute your eBook on Apple, please note that they have a tiered pricing model. If your book is not priced according to these tiers, then Apple will price your book using the tier closest to the price you set on Lulu. This does not impact your revenue. For a complete list of Apple’s tiered pricing model please visit Apple's site.


Scribd offers a subscription-based model, providing readers with monthly access to books all for one flat fee. As part of this model, they strongly suggest that books be priced under $10 to be included in their rotating catalog.


Amazon requires that the list price for your ebook must be at least $0.99 across all currencies.

Barnes & Noble

Barnes and Noble requires that the list price for your ebook end in .99. The price will be rounded if it does not end in .99.